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The Art of Game Design: A Book of Lenses

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  1. SAGE Group Overview
  2. Hello / In the Beginning, There Is the Designer / The Designer Creates an Experience / The Experience Takes Place in a Venue / The Experience Rises Out of a Game
  3. The Game Consists of Elements / The Elements Support a Theme / The Game Begins with an Idea / The Game Improves through Iteration
  4. The Game is Made for a Player / The Experience is in the Player's Mind / The Player's Mind is Driven by the Player's Motivation
  5. Some Elements are Game Mechanics
  6. Game Mechanics Must Be in Balance / Game Mechanics Support Puzzles
  7. Players Play Games through an Interface / Experiences Can Be Judged by their Interest Curves / One Kind of Experience is the Story
  8. Story and Game Structures Can Be Artfully Merged with Indirect Control / Stories and Games Take Place in Worlds / Worlds Contain Characters
  9. Worlds Contain Spaces / The Look and Feel of a World is Defined by its Aesthetics / Some Games are Played with Other Players / Other Players Sometimes Form Communities
  10. The Designer Usually Works with a Team / The Team Sometimes Communicates through Documents / Good Games are Created through Playtesting / The Team Builds a Game with Technology / Your Game Will Probably Have a Client
  11. The Designer Gives the Client a Pitch / The Designer and Client Want the Game to Make a Profit / Games Transform their Players / Designers Have Certain Responsibilities / Each Designer Has a Purpose / Goodbye

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The Art of Game Design: A Book of Lenses The Designer Gives the Client a Pitch / The Designer and Client Want the Game to Make a Profit / Games Transform their Players / Designers Have Certain Responsibilities / Each Designer Has a Purpose / Goodbye
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The Designer Gives the Client a Pitch / The Designer and Client Want the Game to Make a Profit / Games Transform their Players / Designers Have Certain Responsibilities / Each Designer Has a Purpose / Goodbye

Matthew Colon October 14, 2020
  1. Of the twelve pitch tips shared, which do you have the most trouble with?
  2. Have you done a Kickstarter before? How did your experience compare with Schell’s recommendations? What can you do based on these recommendations to improve your next (or first) Kickstarter or other crowd-funding experience?
  3. How well do you know your audience?
  4. How well do you know your competition? What are the top sellers in your competition?
  5. What barriers can you capitalize on to get out of “red oceans” and into “blue oceans?”
  6. How can you personally hold yourself accountable to avoid the negative transformations your game could cause and to not avoid potential positive transformations your came could invoke?

Lens #108: The Lens of the Pitch

  • Why are you pitching this game to this client?
  • What will you consider “a successful pitch?”
  • What’s in it for the people you are pitching to?
  • What do the people you are pitching to need to know about your games?

Lens #109: The Lens of Profit

  • Where does the money go in my game’s business model? Why?
  • How much will it cost to produce, market, distribute, and maintain this game? Why?
  • How much money will this game make? Why do I think that?
  • What are the barriers to entry in the market for this game?

Lens #110: The Lens of Transformation

  • How can my game change players for the better?
  • How can my game change players for the worse?

Lens #111: The Lens of Responsibility

  • Does my game help people? How?

Lens #112: The Lens of the Raven

  • Is making this game worth my time?

Lens #∞: The Lens of Your Secret Purpose

  • Why am I doing this?